Hello, I'm
Rob O’Connell
UI/UX Designer & Graphic Artist
Hi! I am currently designing and developing a responsive Shopify-based e-commerce website for an emerging food brand, including full branding, web design, graphics, and signage. I focus on branding and web design, using custom CSS and HTML for a seamless user experience.
Thank you for checking out my work.

About Me
I'm a designer passionate about crafting excellence in digital products. I blend strategic thinking with quality aesthetics to tackle real challenges.
In my free time, you can find me immersed in a video game, sports (Lakers)
or going on adventures & traveling.
Skills
Figma
Adobe Creative Suite
Shopify
UI/UX
Web Design
CSS & HTML
UI/UX Design
Creating intuitive and engaging user interfaces with a focus on usability
Graphic Design
Bringing designs to life with purposeful animations and interactions
Brand Identity
Developing cohesive visual systems that tell compelling brand stories
Web Design
Understanding user needs through research, testing, and data analysis
Featured Work
Selected projects showcasing my design expertise

Project
Shopify Storefront
A beautiful storefront built with beauty pattern approach
Web
CSS/HTML
E-commerce


Project
Tradeshow Booth Design
Complete brand identity package for trade shows
Branding
Print Design
Event Design

Project
Graphic Design
Various graphic design projects for multiple clients
Branding
Logo Design
Graphics
Experience & Education
Work Experience
Freelance UI/UX & Graphic Designer
MOER Creations
2025 - Present
Mission Viejo, CA
Producing design initiatives for emerging nutrition brand. Collaborating with shareholders and design teams to create functional digital products & designs
•
Created Shopify website & storefront increasing visibility by 125%
•
Established company-wide design system used across 3+ products
•
Designed a dynamic trade show space to enhance visibility,
brand recognition, and visitor engagement.
Medical Assistant
Newport Orthopedic Institute
2023 - 2025
Newport Beach, CA
After two years in the medical field,
I discovered my true passion lies in design and creative problem-solving. This realization solidified my commitment to a career in design.
•
Efficient patient intake and rooming, suture and staple removal procedures,
and placing provider orders.
•
Effective communication across multiple office locations and providers
to maintain a high level of collaboration and proficiency.
Graphic Designer
Bingo Publishers LLC
2019 - 2022
Laguna Hills, CA
Contributed toward a talented team of designers to create exceptional advertising materials, offering guidance and support throughout the process.
•
Built large catalogue of advertising material to increase visibility and sales
for local businesses using our website
•
Created daily advertising material and maintained high level of
creativity and innovative design practices.
Education
Bachelor of Fine Arts in Graphic Design
Cal Poly Pomona
2014 - 2017
Minor in Marketing
American Marketing Association
Certifications
Google UX Design Certificate
2022
Medical Assisting
2024
BLS CPR & First Aid
2024
Get In Touch
Have a project in mind or want to collaborate? Feel free to reach out! I'm always open to discussing new projects and creative ideas.
oconnellrobertj@gmail.com
Phone
714-357-5701
Location
Mission Viejo, CA
Let's Work Together!
I'm available for freelance projects
and full-time opportunities.